Skills & Competencies for Digital Marketing Director

Digital Marketing Director job profile

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JOB SUMMARY for Digital Marketing Director

Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.

JOB RESPONSIBILITIES for Digital Marketing Director

Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance.

Digital Marketing Director SALARY RANGE

BASE 50%
$190,143
TOTAL 50%
$218,951
Job Level
M04
Job Code
EX05000332
Education/Degree
Bachelor's Degree
Reports To
Top Management

Digital Marketing Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Digital Marketing Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Digital Marketing Director

1 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Lists and describes fundamental practices in AB testing.
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Level 2 Behaviors
(Light Experience)
Tracks and reports A/B testing results to assess the effectiveness of marketing initiatives.
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Level 3 Behaviors
(Moderate Experience)
Verifies A/B testing results to support continuous optimization of digital creative components.
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Level 4 Behaviors
(Extensive Experience)
Manages the implementation of the entire A/B testing life cycle.
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Level 5 Behaviors
(Mastery)
Promotes the significance and value of continuous A/B testing to ensure optimal business growth.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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3 Digital Marketing Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Director
Proficiency Level - 4
5 Competency for - Digital Marketing Director
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Digital Marketing Director

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Lists some typical KPIs from own industry, business, and function.
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Level 2 Behaviors
(Light Experience)
Produces standard and ad-hoc KPI reports following standard procedures.
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Level 3 Behaviors
(Moderate Experience)
Participates in regular KPI reviews to evaluate goals, performance, and growth opportunities.
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Level 4 Behaviors
(Extensive Experience)
Works with external stakeholders, such as key clients and vendors to determine complicated KPIs.
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Level 5 Behaviors
(Mastery)
Reports on up to date industry and market benchmarks and trends in KPI best practices.
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2 Core Competencies – Digital Literacy
Proficiency Level -3
Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Lists the importance and role of digital literacy to an employee's performance at work.
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Level 2 Behaviors
(Light Experience)
Researches relevant digital information required for a specific task or project using the internet.
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Level 3 Behaviors
(Moderate Experience)
Uses office productivity software such as word processors, graphics software, and spreadsheets.
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Level 4 Behaviors
(Extensive Experience)
Provides technical training/seminars to cultivate employees' occupational digital literacy skills.
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Level 5 Behaviors
(Mastery)
Sponsors and invests in new equipment and tools to solve our work and digital technology challenges.
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3 Digital Marketing Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Director
Proficiency Level - 4
5 Competency for - Digital Marketing Director
Proficiency Level - 5

Summary of Digital Marketing Director skills and competencies

There are 0 hard skills for Digital Marketing Director.
11 general skills for Digital Marketing Director, A/B Testing, Advertising, Digital Analytics, etc.
12 soft skills for Digital Marketing Director, Key Performance Indicators (KPI), Digital Literacy, Project Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Director, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Digital Literacy, and be an expert in Project Management.

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